We're recruiting!
Business Development, Marketing and Communications Manager
We're actively recruiting a Business Development, Marketing and Communications Manager.
View the full job description and apply online via the below link:
Closing date for receipt of applications is 3rd March 2023.
JOB DESCRIPTION
INTRODUCTION:
Blackpool, Fylde and Wyre Credit Union t/a CLEVR Money is seeking to expand its business through direct business growth.
AIM OF ROLE:
To increase membership numbers through direct business and community contact and through social media marketing.
ROLE OUTLINE:
The post requires the post holder to have the ability to focus on achieving business growth for the company and who will welcome the opportunity to make a big and long-lasting difference in the lives of this community.
Able to be an ambassador for our organisation both virtually and in-person, attending networking groups and representing the credit union at events within the community; be equally at home articulating the benefits of membership to regional CEOs as with students at the local college or tenants at the local housing association forum.
Possess the technical knowhow to utilise our many digital channels to best advantage. Possess the ability to be a creative and effective storyteller and able to create accurate and engaging content for use both online and in the media.
It is envisaged that the post holder will focus 60% of their time on direct marketing to business and community partners and 40% of their time on Online Marketing and Social Media improvements.
STRUCTURE:
Working as part of a small but dedicated team with a requirement to prepare a direct report to the monthly Board meeting.
ROLE REQUIREMENTS:
BUSINESS AND COMMUNITY:
Direct Marketing – collateral review and update
Re-engagement of Payroll Partners – testimonial campaign
Attend Networking organisations and events to raise brand awareness and raise profile. Relationship building
Payroll Partner Linked-In Campaign for advertising, brand awareness and direct marketing
Attend Networking organisations and events to raise brand awareness and raise profile. Relationship building
Improve community engagement via an Ambassador programme or similar
Website review and updates to enhance customer information and membership interaction
ONLINE MARKETING AND SOCIAL MEDIA:
Social Media expansion for advertising and brand awareness
Direct marketing via segmented targeted e-shots
Google Ad words to support SEO advertising
Website blogs plus Search Term research
Member e-shots
Planned Social Media organic posts
Social Media Adverts
Press Releases – ad hoc
Community Engagement Social Media – daily posts
Website updates – landing pages and content
GENERAL REQUIREMENTS:
Set targets for increase in Payroll Partners and targets for improved community engagement
Develop performance measures for reporting
Prepare a report for monthly Board meetings on progress and growth
FUTURE DEVELOPMENTS:
This is a new post and the post holder will have opportunity to develop the role to make it a central part of the on-going growth of CLEVR Money. All employees will be given every chance to discuss any proposed changes and will be kept informed at all times.
Developments will be measured by the successful attainment of set targets and performance measures and on the needs of the Company. This is an exciting opportunity for the post holder to be able to influence the future growth and development of CLEVR Money.
CONTRACTUAL INFORMATION:
There is a three (3) month Contractual Probationary Period (CPP) during which time there will be regular assessments. Should there not be total satisfaction at the end of the CPP period the Company reserve the right to extend the CPP period by a further three (3) months but never longer than that. On satisfactory completion of the CPP employees will become permanent.
Employees will be given a Contract of Employment and Statement of Particulars on commencement of employment which will contain all contractual information. There is also a Staff Handbook containing all company Policies and Procedures.
TERMS OF ROLE:
Based at: Main CLEVR Money office at Birley Street, Blackpool
Salary: £25,000 - £30,000 depending on experience
Hours: 9am – 5pm Monday to Thursday and 9am – 4.30pm Friday
Breaks: Reasonable breaks during the morning and afternoon and an unpaid lunch break of 30 minutes.
